Aqaba, Jordan EN / AR Available for new engagements

Building products that think.

I build software for founders and operators across the Levant and the Gulf — web platforms, mobile apps, and AI systems — and I run the ventures I build on. Most of my work starts where someone else's stopped.

01 — Practice

What I actually do

Three kinds of work, one approach: ship something real early, keep the documentation ahead of the code, and make every decision visible to the person paying for it.

01
Product engineering
Next.jsReact Native SupabasePostgresStripe
Web platforms and mobile apps taken from an idea to something people pay to use — auth, billing, admin tooling, deployment, the parts that are boring right up until they break.
02
AI systems
LLM RoutingAgents Memory LayersArabic-first
Products with a model at the centre rather than bolted on the side. Routing, memory, evaluation, and cost control — plus the Arabic-language work most tooling still treats as an afterthought.
03
Takeovers & audits
Code ReviewSecurity PerformanceBacklog Build
Inheriting a platform from a previous team. I start with a written audit and a priced backlog, so you know what you own and what it costs before anyone touches the code.
02 — Ventures

I build for clients, and I build for myself

Running my own products keeps the advice honest. Everything I recommend to a client is something I've already had to live with.

Experience & Content
SPK Studio
Aqaba & Amman
An open-air entertainment and content-creation studio — 360° video, photobooths, VR, and pop-up installations for events, brands and venues.
FounderOperating
Software & AI
Onneta
Delaware, USA
The company behind my software work — client engagements and the internal AI infrastructure the rest of the products are built on.
FounderOperating
03 — Engagement

Three ways to work with me

No hourly billing. Every engagement is priced as a defined unit before it starts, so you always know what the next invoice looks like.

Start here
Platform audit
A week-long review of what you already have, delivered as a written findings report and a fully priced backlog. Half the fee comes back off your first block of work.
Ongoing
Ticket retainer
Every request becomes a ticket with a fixed price you approve before work starts. Buy a block of credit, spend it at your own pace, pause whenever you need to.
Defined scope
Fixed-fee build
A product with a clear end, priced in phases with a deliverable and a payment attached to each one. You own the code and the accounts from day one.
04 — Contact

Tell me what's broken or missing

Send a short description of the product and where it's stuck. You'll get a written proposal with scope and pricing — usually within two working days.